Posted by: captainfalcon | November 28, 2011


I don’t mean to be a douche, but I was so amused by an email I sent earlier that I thought I’d retouch, and then repost it here. Background: the New York Times has an article on my favorite pantsmaker delivering its merchandise in shopping bags with “Who is John Galt?” written on them. People are upset – a hippie from Oregon went out of his way to return the “horrific bag” – but the company is sticking to its guns, blogging a justification of the slogan that invokes the CEO’s inspiring personal history. Money quote:

“Only later, looking back, did [the CEO] realize the impact [Atlas Shrugged‘s] ideology had on his quest to elevate the world from mediocrity to greatness (it is not coincidental that this is Lululemon’s company vision),” the blog post stated, adding: “Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity. We all have a John Galt inside of us, cheering us on. How are we going to live lives we love?”

Take home points:

  1. There is a cancer in our society. The cancer of mediocrity. We must root it out with comfortable pants that accentuate the shapeliness of our asses.*
  2. John Galt is apparently Rick Warren’s version of Jesus.
  3. Obviously it is not coincidental that a phrase Lulu used in its blog post – “elevating the world from mediocrity to greatness” – is also what the company likes to think it’s doing. That’s why they used it in the blog post.
Finally, the article also quotes a marketing academic to validate its judgment that some people might be put off by the bags, even though its CEO thinks they are a good idea. I’m wondering if this really need grounding in somebody’s expertise?
* Lulus do this.

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